P3 Team

Parse3 has one core goal: To increase your company's profitability. And these are the experts who are trained to do exactly that. Take comfort in their technological know-how and cutting-edge thinking. When you team up with Parse3, you get peace of mind. That's because you've got expert partners who are with you every step of the way on the road to success. Get to know our management team. The more you learn about us, the more you'll realize that we're the right team for you.

  1. Peter Ladka – CEO
  2. Jay Oliver – COO
  3. Dave Cardine – UX Director
  4. Alexandra Romano – Director of Marketing

  1. Peter Ladka – President and CEO

    Peter founded Parse3 in 1997. What began as a small startup company in a single room has grown into an industry leader. Parse3 launched with no outside capital, a true bootstrap company. Under Peter's leadership, the company has doubled in size each year and, most tellingly, has been financially successful each year since its inception.

    As CEO, Peter focuses on strategic business management and developing client and partner relationships. Today, Parse3 is a company poised for even more rapid growth. Despite Parse3's success, Peter remains deeply committed to the values on which Parse3 was built - maintaining the personal, high-quality service that clients have come to expect.

    When not building profits for clients , Peter stays active in his community. One of his proudest moments was when he launched the Orange County, NY chapter of The Miracle League, called "Beautiful People", a baseball and soccer league for children with disabilities. Plans for 2012 involve building a special baseball sports park dedicated to the league as well as expanding the concept to include other sports. Working with these children, playing hockey, and spending time with his own family are some of Peter's most enjoyable pastimes.

  2. Jay Oliver – Chief Operations Officer

    As COO, Jay is the high-tech brainpower behind Parse3. A team member since day one, he has played a large role in the rapid growth and accelerated success of the company. He provides innovative technical strategies and invaluable guidance for our clients. Jay is responsible for choosing, developing and implementing all of Parse3's technology initiatives and approaches. He focuses on each client’s unique business goals, and then leads the Parse3 team to achieve on-time, on-budget results. Jay generously shares his vast knowledge and serves as a mentor for our future technology leaders.

  3. Dave Cardine – UX Director

    As Director of User Experience at Parse3, Dave oversees all design, usability and information architecture for each and every Parse3 project. Dave has been an integral part of the Parse3 team since its first year and is largely responsible for its continuing success. The unique combination of his design talent, architect and developer chops gives him a rare overall vision for each project's potential and makes him the go-to guy for a multitude of Parse3 initiatives. As the official and self-proclaimed Director of All Things Good and Fun at Parse3, Daves leads not only his own staff but the entire P3 team in making sure that fun abounds at regular intervals at Parse3. Dave's free time is filled with time spent with his young family in NJ.

  4. Alexandra Romano – Director of Marketing

    Alex serves as Parse3’s brand steward, overseeing all marketing and public relations for the company. She has over ten years of experience in brand and product development, operations management and marketing. In addition to marketing audio and video products for Sony Music, Alex helped launch Sony Wonder, the company's children's division. She grew with the company, eventually assuming a role in senior management. Not just a marketing expert, Alex has experience in acquisitions. She worked with the Sony Wonder team in analyzing the profitability of new business ventures and overseeing their successful integration. As a Research Analyst for WBZ-TV in Boston, Alex tracked the performance of the station, managed the creation of sales materials, implemented progressive, new research techniques and handled media relations on all ratings-related issues. Alex holds a B.A. in Economics and Spanish from Smith College. She spent time abroad at the Universidad of Cordoba in Spain learning international business practices.