Peter founded Parse3 in 1997. What began as a small startup company in a single room has grown into an industry leader. Parse3 launched with no outside capital, a true bootstrap company. Under Peter's leadership, the company has doubled in size each year and, most tellingly, has been financially successful each year since its inception.

As CEO, Peter focuses on strategic business management and developing client and partner relationships. Today, Parse3 is a scalable company, poised for even more rapid growth. Despite Parse3's success and explosive progression into a major industry player, Peter remains deeply committed to the values on which Parse3 was built - maintaining the personal, high-quality service that clients have come to expect.

When not building profits for clients , Peter stays active in his community. One of his proudest moments was when he launched the Orange County, NY chapter of The Miracle League, called "Beautiful People", a baseball league for children with disabilities. Plans for 2009 involve building a special baseball field dedicated to the league as well as expanding the concept to include other sports. Working with these children, playing hockey, and spending time with his own family are some of Peter's most enjoyable pastimes.

As CTO, Jay is the high-tech brainpower behind Parse3. A team member since day one, he has played a large role in the rapid growth and accelerated success of the company. He provides innovative technical strategies and invaluable guidance for our clients. Jay is responsible for choosing, developing and implementing all of Parse3's technology initiatives and approaches. He focuses on each client’s unique business goals, and then leads the Parse3 team to achieve on-time, on-budget results. Jay generously shares his vast knowledge and serves as a mentor for our future technology leaders.

Jack brings more than 15 years of industry experience to Parse3. His expert skills were honed by managing multi-million dollar projects in the information technologies and telecommunications industries. His successes include managing key projects for major companies including IBM, Merrill Lynch, Paine Webber and AT&T Solutions. As a strategic thinker, Jack develops and implements processes that significantly reduce clients' operating costs while successfully building project teams and improving customer confidence and satisfaction levels. The recipient of multiple leadership and performance awards, Jack specializes in client-facing project management and enhancing and supporting business initiatives.

Alex serves as Parse3’s brand steward, overseeing all marketing and public relations for the company. She has over ten years of experience in brand and product development, operations management and marketing. In addition to marketing audio and video products for Sony Music, Alex helped launch Sony Wonder, the company's children's division. She grew with the company, eventually assuming a role in senior management. Not just a marketing expert, Alex has experience in acquisitions. She worked with the Sony Wonder team in analyzing the profitability of new business ventures and overseeing their successful integration. As a Research Analyst for WBZ-TV in Boston, Alex tracked the performance of the station, managed the creation of sales materials, implemented progressive, new research techniques and handled media relations on all ratings-related issues. Alex holds a B.A. in Economics and Spanish from Smith College. She spent time abroad at the Universidad of Cordoba in Spain learning international business practices.

We simply call him Cal, and you can too. Cal has more than two decades of experience in building profitable companies and brands in diverse industries. He has led the launch of over 700 products in nine different industries, including Mattel's gaming branch. A master of business innovation, he started MacDuff Partners, LLC to help mid-market, privately owned corporations effectively target niche-market opportunities. It was in this capacity that Cal's relationship with Parse3 developed into the full-fledged partnership that it is today. He advises Parse3 in the areas of strategic planning, general management, brand and marketing management, as well as sales and sales strategy. Prior to founding Macduff Partners, LLC, Cal served in a variety of marketing and sales management positions for several Fortune 100 companies, including Procter & Gamble, SmithKline Beecham and Mattel Electronics. He has also served in executive roles for various private companies. After graduating from Cornell University, Cal received graduate degrees from the Thunderbird Graduate School for International Business and The Wharton Graduate School.