We Have Changed, and So Now Our Name
The First Seven Years
Over the first seven years of our existence the great people in our company have devoted themselves to building websites for small and medium-sized enterprises that were innovative, cutting edge and most of all, helped our clients become successful and profitable on the Internet. We are always striving to help them in creating their future.
We Also Walked the Walk
Over the course of our history we've reinvented ourselves over and over with a commitment to being a relevant resource to our market and our customers. This journey has brought us face to face with our current challenge. We aren't a dime store web design company churning out simple websites. We are, however, a truly American company that partners with our clients in helping them build eCommerce profitability.
From opportunity analysis, strategic development and tactical planning to execution we focus on helping companies build long-term brand value, increase revenue and reduce the operating expenses associated with transacting business electronically. Whether our clients sell products or services to consumers or to other business, we help them build eCommerce profitability. And just because were American, it doesn't mean we are high cost. It means we work harder than anyone else at understanding our customers to deliver premium value.
We are experts in building brand, online marketing, site design and usability, partnership development and strategy, customer behavior analysis and eCommerce operations. We build channels for revenue, develop operation workflow, conceive and craft the solutions that support the strategies and provide ongoing support to foster continual growth. We are a "next-level" partner. We are eCommerce Profitability Architects.
Renamed, Refocused and Reborn
Today we are changing our name. We will no longer be known as Nexus Media Group. From now on we will be known as Parse3. In computer terminology the term Parse means to take something complex and break it down into simpler, more manageable parts. The number 3 represents multiple dimensions and is synonymous with the term "cubed" or "to the third power". Although the definition of parse and the imagery of multi dimension and power in and of itself are relevant to our company I want to share the more poignant origin of our new name.
It was inspired by one of our people who built the term using a combination of letter extracted from the names of our original key employees to build the word "Parse". Through the course of developing this new brand three additional key members were added to our core group and hence, Parse3 was born.
This is equally important, if not more important, than the meaning of our name. It truly represents the strength of Parse3 . . . our people. We are all committed to building a team those partners with our clients to build bridges from revenue to profits.
And Beyond
We are committed to partnering with our clients in brand building and business innovation. We employ new technologies to improve profits by building more usable and functional websites. We are constantly analyzing data and providing information to enable our clients to make better decisions and improve future performance.
From the beginning, we built our business on helping small and medium-sized business launch eCommerce initiatives and help them grow to profitability. We are committed to expanding our scope to bring innovation to the way the Internet is used, and touch the lives of the people who use it.