Online Travel and Hospitality Industry Technology Has Come a Long Way
Are you an airline or hotel hoping to offer additional integrated services? Are you an online ecommerce travel site hoping to turn your site into the next Travel 2.0 portal? Parse3 can help you make the right choices and create scalable implementation while reducing your dependence on IT staff.
Sophisticated Content Management and Coordinated Advances in Digital Marketing Create Limitless Worldwide Opportunities
The travel industry is particularly poised to take advantage of advances in online marketing tools that integrate with web content delivery so that hotels and airlines and agencies can now deliver a personalized experience to each prospective customer online. Marketers may choose to serve up distinct content to each of their particular customer segments and can now enjoy testing concepts and messages at will. The result? Exponential growth in website conversion rates.
Parse3’s Solutions Will Take Your Travel Site to New Heights
At Parse3, we understand travel and hospitality industry objectives and implement forward thinking features that are necessary to prevail in today’s world of online marketing and selling vacations.
Your travel site will:
- Update easily to reflect seasonal changes and serve on-request offerings.
- Reflect site architecture which integrates different technologies and applications seamlessly
- Fuse intuitive web content management with an application type site.
- Manage a large library (depth of content) of images, information and content relationships.
- Create persona marketing by examining/defining key attributes of each market segment and presenting custom content for each.
- Create an internal or external workflow for approvals
- Improve configurable ecommerce properties and payment processing
- Allow development of multiple microsites in multiple languages from an administrative control panel
- Become accessible to the visually-impaired
- Optimize for mobile devices
- Develop community building and social networking features for contributing reviews and images.
- Email/information capture for marketing purposes; newsletter and RSS feeds, promotions
- Create for advanced search mechanisms by specific attributes
- Build integrated solutions with multiple databases, technological platforms and solutions such as an online travel agent business would need. Search and browse those databases.
- Implement merchandising and advertising capabiliites
- Implement AJAX technologies for seamlessness and speed
Many of these features require a robust CMS which integrates easily with a variety of online marketing features. When appropriate, Parse3 chooses Sitecore’s new Customer Engagement Platform which packages these solutions together and utilizes built-in sophisticated analytics which provide detailed visitor intel. The flexible product/content publishing system then serves up custom images, messages and other content for a personalized website experience. Improved engagement and ROI is immediate.
Other features require careful analysis of and integration with travel industry aggregators, booking systems, review sites and other partners. Parse3’s experience brings both strategic thinking and vast application development experience to each of its travel industry partners.