Understanding eCommerce Profitability

Putting the pieces together

Most companies that build eCommerce applications spend all their energy trying to explain "How" without ever addressing the required "What" and "Why" of eCommerce. "What is going to be done and why are we going to do it?" are the most appropriate questions to be asking.

What? and Why?

Knowing what to do takes years of experience and expertise in eCommerce and the associated technologies. Understanding what eCommerce is and how it applies to a company's business processes and industry gives us the abilility to provide a unique competitive advantage to our clients.

Why would we undertake an eCommerce initiative? The reason is to build revenue with a bridge to profits. This is the proper "Why" of all business and should be the "Why" of all eCommerce initiatives. It is the principle that should drive eCommerce initiatives. We are eCommerce Profit Architects that build profitability through the use of eCommerce technologies by tapping into multi-dimensional business disciplines never before available.

The Equation

eCommerce Profitability is based on an equation that many business people intrinsically know yet is oft overlooked when crafting an eCommerce strategy.

Revenue - Cost of Doing Business = Profit

Many business owners take on ecommerce for fashion, status, or to keep up with their competitors. eCommerce offers great opportunities for new revenue, competitive advantage and increased profits. This equation is the foundation of our offering. We are obsessed with it.

There is one additional element to building eCommerce profitability; we call it "The Brand Connection." This intangible element is the "chemistry" created between a company and its customers. This again is an often overlooked key to unlocking eCommerce profits.

Learn more about how Parse3 can help you build eCommerce Profitability by making an appointment to speak to our eCommerce Profit Architects.