Transaction Opportunities
Leveraging untapped opportunities and improving underperforming opportunities can drive greater revenue and greater profits to help your company thrive in today's competitive online marketplace.
Creating transaction opportunities is a two pronged effort that includes acquisition marketing and retention marketing.
Acquisition Marketing
Acquisition marketing is the process of influencing prospective buyers you have yet to do business with to consider the products or services your company offers. This is done through creating awareness, "The Brand Connection", positioning and lead generation.
Creating an acquisition strategy requires an understanding of who your most important customer prospects are and how to reach them. After defining our strategic intent, we focus on excelling in the following areas:
- Offline Marketing
- Email Marketing
- Natural Search Optimization
- Paid Inclusion
- Online Advertising
- Promotion Marketing
- Affiliate Marketing
- Viral Marketing
- Convergence/Channel Marketing
- Alliance Marketing
Through the use of analytics, our expertise and our proprietary toolsets we turn acquisition marketing from a mystery to a science.
Retention Marketing
Retention marketing is the act of generating profits through "saved" relationships or preserving relationships with customer who would otherwise change their decision to continue purchasing from your company.
Retention marketing is customer centric marketing. It must focus around communicating value and worth to existing customers. A recent study by the American Society of Quality stated that companies lose customers 68% of the time because of "perceived indifference on the part of the service provider" with only 9% stating they were "lured away by competition." This strongly supports the fact that neglect by a company is the single biggest reasons companies lose customers.
Developing a strategy to communicate how you value your customers, we focus on helping your company be known for:
- Unparalleled Customer Service
- Feedback Programs
- Customer Relationship Management
- Loyalty Opportunities
- Personalized Experience
- Proactive Communication
- Win-Back Programs
Listening, communicating and caring, these are the keys to customer retention.
Learn more about how Parse3 can help you increase revenue by making an appointment to speak to our eCommerce Profit Architects.
