Weight Watchers Smart Ones: Case Study
As part of an overall consumer engagement strategy and rebranding effort, the Smart Ones’ Digital Agency of Record, Ferrara and Company, developed a sophisticated customer outreach strategy centered around engaging Parse3 to build a new brand website. The new site would offer a robust online community, integrated coupon and savings card offerings and a foundation for future digital marketing efforts through the implementation of Sitecore’s Content Management System.