The California HealthCare Foundation works as a catalyst to fulfill the promise of better health care for all Californians. The nonprofit, grant-making philanthropy supports ideas and innovations that improve quality, increase efficiency, and lower the costs of care. They deliver those ideas and helpful information online at CHCF.org.
Business Challenges
The Foundation needed a more engaging online gathering place for grantees and a better way to deliver their large library of content and information through multiple marketing channels in a synchronized and automated fashion. CHCF administrators wanted to simplify entry of content and be able to group it in such a way that they could repurpose large and small modules of information. This synching of information would then support multiple touch points for the “Ideas and Innovations” messages provided by CHCF to site users and grantees.
Parse3 Solutions
Engaging new graphics, new site architecture and new user interface created in conjunction with agency partner Project6 Design was a first step for the site redesign.
Sitecore’s comprehensive CMS was utilized for the build due to its sophisticated content management and robust customer relationship attributes. In particular, Sitecore’s modular attributes allowed for creating the necessary distinct content blocks and charts so that web pages could be truly unique yet use building blocks and share content in a variety of ways. A site visitor can now choose from a multitude of charts and blocks of information and put them into a “cart” for further use in a system referred to as a “chart cart”. A website visitor can also choose their area of interest and automatically receive newsletter emails on their chosen topic. The website visitor information along with their area of interest can now be managed in Sitecore along with the topics/content itself.
In order to promote better communication of relevant information and with the new site visitor information readily accessible, a fully integrated email marketing system was developed and delivered on top of the flexible Sitecore platform as well. Parse3 integrated all the necessary tools for managing the email campaigns as well as the content modules right into the Sitecore control panel. As always, the need for a user-friendly control panel for administrators is satisfied by Sitecore’s intuitive and familiar framework.
Synched content now automatically fills into four places within the CHCF online environment from directive within the CHCF control panel:
- On the home page as a 6 snapshots featured within a rotating carousel and within an overflow section
- Onto specific landing pages as fully featured/expanded topics
- In the newsletters themselves which are triggered by an integration with a List Manager
- On a specific web location (non public-facing) which archives each newsletter
Additional improvements included the integration with a next-generation approach to enterprise search provided by Coveo search solutions. Coveo technology was integrated into the site allowing for customized configurations and connecting and indexing information right from the Sitecore content tree. The successful project earned CHCF and Parse3 the coveted 2011 Sitecore Site of the Year award in the healthcare category.