Background
EyeSave.com was launched in 1998 as a grassroots effort to offer discount eyewear online. The company had an ambitious goal: to become the leading e-tailer of top brand-name eyewear at affordable prices. EyeSave’s broad inventory, fast delivery, and outstanding service have impressed customers worldwide.
Business Challenges
- Transitioning from a simple e-commerce retailer to a true market leader
- Maintaining aggressive brand and revenue growth while controlling operating expenses
The Parse3 E-commerce Leadership Solution
EyeSave engaged Parse3 for a relatively simple user interface redesign. From there, the relationship between the two companies has mirrored EyeSave’s impressive growth.
After redesigning the site, Parse3tackled the company’s workflow issues, creating EyeSave’s first fulfillment system and building scalable purchasing and customer service systems to provide a platform for growth.
Once internal systems were enhanced, Parse3 focused on the planning and execution of key marketing and sales initiatives:
- Tightly targeted organic SEO efforts, including submission of information,content creation, and keyword placement, to build visibility and brand recognition.
- Third-party sales channel opportunities with major players like Amazon.com and Yahoo Shopping.
Thisyear, Parse3 upgraded EyeSave’s workflow management systems to keep pace with the demands of increasingly complex partner networks. The new system helps EyeSave better manage its customer relationships by making inventory and order data more easily accessible. Bottom-line benefits include more informed decision-making on the shipping of partial orders, priority fulfillment to resellers based on account history, and minimization of fraud probability.
Customer dialogue is now managed through a single integrated system, reinforcing EyeSave’s high levels of service and allowing for improved tracking of service staff productivity.
Parse3 also introduced EyeSave to an external fulfillment partner that significantly reduced corporate overhead by streamlining the order process.
Quantification of Value
- 1000% increase in revenue since 2001
- Concurrent 50% reduction in operating expenses
- 800% increase in revenue generated from organic search
- Reduction of average customer service response time to under 10 minutes
- Creation of strong third-party channel sales network