Background
Thomson Reuters is the world’s largest international multimedia news agency. It is the premier source for intelligent, timely information for decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets. The information flow from Thomson and its subsidiaries must be seamless and reliable. The fluctuations that occur within a company of Thomson Reuters’ considerable size create the need for flexible business solutions that accommodate structural change. In this case, a subsidiary of Thomson Reuters, Physician’s Desk Reference (PDR), needed to disengage from the parent group’s umbrella of websites. As part of the complex business requirements for the solution, PDR had an additional set of goals for the functionality of a new CRM model for their company. Parse3 was chosen to for its incisive application design and its ability to solve even the most complicated systems integration.
Business Challenges
The structural change called for a disentangling of the family of PDR websites from Thomson Reuters that would be the least disruptive to the healthcare professional end user. After the change, PDR would need to maintain a sign-on compatibility with all of its affiliated websites.
At the same time, the opportunity to create a new, more efficient end-to-end CRM for PDR became a second goal. A unique set of requirements for the CRM system called for a completely custom set-up to manage information flow to healthcare professionals while improving its front-end attributes and capabilities.
The Parse3 Single Sign-on and CRM Solution
Parse3 created a single sign-on solution that was compatible with PDR’s legacy set-up from the Thomson umbrella, eliminating the need for any of PDR’s partner sites to undergo any changes. A unique, tailored CRM system that fit PDR’s exact needs was built from the ground up to avoid the expense of limited off-the-shelf solutions that did not meet speed and budget requirements.
The new system improved the user experience and modernized the site with the latest .NET framework in a comprehensive custom CRM platform. PDR now has more control of the websites’ dynamic content and enjoys much improved communication with the healthcare professionals they serve.
Overall, the solutions designed by Parse3 separated PDR from the global Thomson umbrella and upgraded the site for ease of use, communication, maintenance, and future expansion.