A customer of Wigwam Mills would never know they were talking to one of the oldest textile manufacturers in the country as they sit at their PCs and blog with Wigwam teammembers about the attributes of socks. That, along with a host of other technology-forward features is whatParse3 has provided its latest happy customers with the launch of their newwebsite this week.
The directionwas to completely overhaul the outdated site focusing on Wigwam’s new contemporary look and branding message aswell as to add some appealing and useful interactive qualities to thesite. An innovative product searchmechanism was created so that the customer has immediate tools to compare sockattributes and qualities to find exactly what they need.
This done, aspart of Parse3’s ongoing focus on increasing profitability for each of itscustomers, an automated data exchange was set up so that website updates suchas changes in retailer information or changes in catalog offerings, can now beaccomplished smoothly and automatically saving time, effort, and money.