As the on-line marketplace becomes even more of an arena for competitive selling, eTailers, like Ramsey Outdoor, need ways to rise above the rest. Ongoing custom software development partner, Parse3, continues to provide the tools and support for them to do so. Parse3’s focus on the profitability of each of it’s clients creates the proper environment for creative custom software development.
By developing and launching a custom application to manage the discounting and bundling of merchandise in their on-line store, Ramsey is provided a powerful promotional tool. With the launch of the new application on www.ramseyoutdoor.com , Ramsey has full control over its ability to discount items across brands, or across categories of merchandise. It now has the flexibility to offer free items with purchase, discount by percentage or by an actual dollar amount.
More and more, creative internet retailers like Ramsey Outdoor are finding that the return on investment for this type of custom tool is high due to the ease of today’s price comparison shopping. Since Ramsey has full control of the tool themselves, they can make quick changes that reflect the mood of the ever-changing marketplace.
Since Ramsey’s eCommerce initiative in 2004, when the company turned to Parse3 for its entry strategy, Ramsey has realized a compounding 100% year-over-year growth. Realizing the total return on investment of site development and deployment cost within the first 90 days online, made believers out of this formerly brick and mortar-only store. Now with Parse3’s ongoing help evaluating search engine visibility, user functionality, and revenue generation as well as identifying key user behavior and buying trends resulting in important promotional tools like this, Ramsey continues to enjoy growth in profits.