Warwick, NY – July 28th, 2009 – Parse3, leading custom software development company headquartered in Warwick, NY, is proud to announce a new partnership with venerable consumer products firm, Church & Dwight, to develop a comprehensive content management platform to be used across the board for Arm & Hammer brand websites.
Developed in conjunction with the Arm & Hammer agency of record, Colangelo, the new Parse3 system will provide an attractive and functionally-forward platform for current and future Arm & Hammer brand websites. Control of the multiple websites will be maintained from a single control panel and will allow for an optimal blend of dynamic data with static content management.
Current Arm & Hammer websites will be transitioned over to the new platform starting this fall and future sites can easily be added as well.