Warwick, NY – July 27th, 2009 – Parse3, custom software and web development company headquartered in Warwick, NY, launched another new website for venerable consumer products firm, Church & Dwight. The scope of this project was the complete redesign of Arm & Hammer’s, Oxiclean website. OxiClean, a brand leader for stain removal products, is just one of Church & Dwight’s many household product lines. Developed in conjunction with Colangelo, the client’s on-line agency of record, the new website has given OxiClean an entirely new web presence, addressing improvement in design, usability, and functionality as well as delivering superior e-commerce solutions. These special solutions are just part of Parse3’s ongoing and unique focus on profitability for each of its partners.
The website furthers exemplifies the Church & Dwight mission of delivering comprehensive stain-fighting solutions to their customers. The new interactivity of the site allows visitors to receive very customized information on stain removal by selecting from two drop-down menus.
OxiClean is the third Church & Dwight brand for which Parse3, with Colangelo, has created a new web presence. Plans are in the works to revisit several of the other Church and Dwight brands as well.