Parse3, leading custom software development company headquartered in Warwick, NY, is proud to announce the completion of a comprehensive custom web content management system to be used across the board for all Church & Dwight product websites under the Arm & Hammer umbrella.
The content management software created by Parse3 provides an efficient way for current and future Arm & Hammer brand websites to be managed and updated. Control of the multiple web sites is now easily maintained from a single control panel and allows management of an optimal blend of dynamic data with static content.
To compliment the new CMS, Parse3 has developed a new web site design in conjunction with Church & Dwight agency of record, Colangelo. The custom CMS and site build were designed to work together to improve the work flow needs for the entire Church & Dwight portfolio. This week’s launch of ArmAndHammer.com and OxiClean.com on the new platform, paves the way for future brands to transition over to it as well.
“We are delighted to have the occasion to create another opportunity for our partners at Church & Dwight to improve their efficiency through the use of great technology” said Peter Ladka, President of Parse3.