User experience and usability are driven by well-structured website IA (Information Architecture). From a public-facing e-commerce website to an internal application used daily by your employees, the user interface and experience is a critical component that requires much user-focused decision making — an area in which Parse3’s User Experience Department excels.
At Parse3, we know usability and understand how to incorporate these insights into your application or your website information architecture. We are able to take both your company’s requirements and your customer’s expectations and translate them into the Information Architecture needed to make your project a success.
Web User Experience Professionals Dedicated & Focused on Improving Usability
For truly strong web IA, you need to consider all of the elements that come into play — from hierarchy, usability, navigation and labeling to configuration. Parse3 applies the concepts of building design to the digital realm, using systematic, orderly principles and processes for web information architecture:
- Site diagnostics
- Navigation maps
- Usability testing
- Web site maps and content inventory
- Wireframes
- Business specifications
- Prototyping
- Detailed attention to web user experience
Website IA for Improved Visibility
The principles of good information architecture design have additional benefits when applied to building a website. Solid website IA designed to enhance the web user experience is also looked upon favorably by search engine spiders. Good site navigation, sitemap creation, tagging, links between pages, and attention to detail all improve a website’s page rank and visibility within natural search results. Not only does the architecture of your site make it more user-friendly, but it can drive traffic as well.
Information Architecture Web Design from the Ground Up
Architects and builders know that a beautiful home is worthless without a stable, properly designed foundation and frame. We apply the same approach to your application information architecture or your website IA, ensuring a solid, functional framework is in place before moving on to more aesthetic considerations.
Call Parse3 today to learn more about the wealth of experience in information architecture we put to work to make your user experience operate smoothly and intuitively.